{"id":96834,"date":"2023-08-09T15:09:50","date_gmt":"2023-08-09T19:09:50","guid":{"rendered":"https:\/\/editionap.ca\/?p=96834"},"modified":"2026-02-17T20:52:37","modified_gmt":"2026-02-17T19:52:37","slug":"keeping-the-joy-in-rocklands-coffee-shop","status":"publish","type":"post","link":"https:\/\/visionrockland.ca\/en\/affaires\/keeping-the-joy-in-rocklands-coffee-shop\/","title":{"rendered":"Keeping the joy in Rockland\u2019s coffee shop"},"content":{"rendered":"

Running a caf\u00e9 is no easy feat. The margins are small, the competition is fierce, staff turnover is near constant and the commodity\u2019s price can be highly volatile as coffee crops are heavily dependent on the weather, shipping and supply challenges. But that didn\u2019t scare away the new group of friends who have banded together to keep Caf\u00e9 Joyeux in the hands of those who love it the most, Rockland\u2019s own coffee lovers.<\/strong><\/p>\n

Tania Andrella and her partner, Nicholas, and friends, Alexandre Lauzeriere and Sandra Chabot-Reis, didn\u2019t need much convincing to jump on board and take over the locally loved establishment. The group all have ties to Clarence-Rockland, having grown up, or now live and work in the city, so the nostalgia of running a caf\u00e9 close to home was an exciting opportunity for the crew.<\/p>\n

\u201cIt is ingrained in the community,\u201d said Nicholas, who daylights as a business analyst with a PhD in chemistry. \u201cThat\u2019s what really got us excited. It’s a caf\u00e9, so it doesn\u2019t necessarily generate a lot of money, but we see it more as a community hub.\u201d<\/p>\n

\u201cWe\u2019ve been wanting to open a business together and then we saw the ad,\u201d said Lauzeriere, owner of a roofing and construciton company. \u201cWe are also all regular customers of the caf\u00e9, so that helps.\u201d<\/p>\n

The four of them are thankful for the successful business the previous owners Mike Shore and Adlan Zaidi left behind and are looking to expand the caf\u00e9’s offerings while keeping the exacting standards set by their predecessors.<\/p>\n

\u201cMike and Adlan have built a really strong, loyal client base, and we want to keep them happy, so we’re not going to be changing a lot on that end of things,\u201d said Tania, who is in wealth management and working on an MBA. \u201cI’m personally really excited about collaborating with local artists and businesses and really focusing on that community hub aspect.\u201d<\/p>\n

However, change is on the horizon. Tania said renovations are in the works with new cabinets, tables and countertops arriving imminently. All sourced, of course, from regionally based businesses.<\/p>\n

While still serving up their micro-roastery coffee, the new owners want to introduce the wider world of coffee to Rockland as well, incorporating coffee tasting experiences, including a tasting bar, so clients can better choose their brew of choice and learn the differences between the caf\u00e9 offerings.<\/p>\n

\u201cWe want people to taste all nine flavors we have and really appreciate them, because there’s a clear difference between light roast, medium roast, and dark roast,\u201d said Tania.<\/p>\n

\u201cAdlan doesn\u2019t put things like \u2018cherry\u2019 or \u2018chocolate\u2019 in the description for nothing. It isn\u2019t fluff, it really tastes like that.\u201d<\/p>\n

They have also increased the caf\u00e9\u2019s social media presence in hopes of tapping into that important online demographic. Since taking control of the social reigns, Chabot-Reis, a social media manager and entrepreneur, said she has seen a 900 per cent increase in engagement, a testament to what their team can bring to the table.<\/p>\n

\u201cMike and Adlan were so focused on running the business and perfecting the coffee that they weren\u2019t focused on social media like we are able to now,\u201d said Chabot-Reis.<\/p>\n

Further down the line, they hope to incorporate some late-night offerings, said Nicholas, but for now they are focused on dialing in the coffee and customer service and putting looking to connect with more local businesses.<\/p>\n

As for the previous owners, Zaidi is staying on as coffee roaster, which should be a relief to the local java heads. Shore is proud of what he accomplished, but said he took the business as far as he could and is now looking forward to a new chapter in life. He is stepping away from the coffee industry and starting an apprenticeship as an electrician.<\/p>\n","protected":false},"excerpt":{"rendered":"

Running a caf\u00e9 is no easy feat. The margins are small, the competition is fierce, staff turnover is near constant and the commodity\u2019s price can be highly volatile as coffee crops are heavily dependent on the weather, shipping and supply challenges. But that didn\u2019t scare away the new group of friends who have banded together […]<\/p>\n","protected":false},"author":21,"featured_media":96835,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-96834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-affaires"],"acf":[],"featured_media_global":[],"yoast_head":"\nKeeping the joy in Rockland\u2019s coffee shop - Vision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionrockland.ca\/en\/affaires\/keeping-the-joy-in-rocklands-coffee-shop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keeping the joy in Rockland\u2019s coffee shop - Vision\" \/>\n<meta property=\"og:description\" content=\"Running a caf\u00e9 is no easy feat. 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