{"id":143797,"date":"2026-10-22T13:00:48","date_gmt":"2026-10-22T17:00:48","guid":{"rendered":"https:\/\/visionrockland.ca\/?p=143797"},"modified":"2026-10-22T13:00:50","modified_gmt":"2026-10-22T17:00:50","slug":"le-conseil-municipal-approuve-linstallation-de-nouveaux-panneaux","status":"publish","type":"post","link":"https:\/\/visionrockland.ca\/en\/actualites\/le-conseil-municipal-approuve-linstallation-de-nouveaux-panneaux\/","title":{"rendered":"Le Conseil municipal approuve l\u2019installation de nouveaux panneaux"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Les r\u00e8glements municipaux entourant l\u2019affichage publicitaire le long des routes de Clarence-Rockland ont fait l\u2019objet de vives discussions lors de la s\u00e9ance du conseil municipal, le 14 octobre dernier.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au c\u0153ur des discussions est une demande de d\u00e9rogation au r\u00e8glement des enseignes et panneaux publicitaires d\u00e9pos\u00e9e par Simon Poirier-Lachance afin d\u2019autoriser l\u2019installation de six panneaux publicitaires au 7959, chemin de comt\u00e9 17.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Une demande initialement refus\u00e9e<\/strong><br>Lors de la s\u00e9ance du conseil municipal du 10 juin, la demande initiale de d\u00e9rogation pour ce projet avait \u00e9t\u00e9 refus\u00e9e.<br>Les \u00e9lus avaient alors soulev\u00e9 des craintes majeures de pollution visuelle et critiquaient la d\u00e9rogation jug\u00e9e excessive proposant initialement un recul de seulement un m\u00e8tre au lieu de 25 m\u00e8tres de la d\u00e9marcation du terrain municipal en bordure de la route.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En r\u00e9sumant son objection, le conseiller Andr\u00e9 J. Lalonde s\u2019est adress\u00e9 au conseil.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab La question pour le conseil c\u2019est si on approuve \u00e7a, o\u00f9 est la limite ? [&#8230;] Je comprends le d\u00e9veloppement \u00e9conomique mais \u00e0 un moment donn\u00e9 on va se retrouver comme Las Vegas, avec des pancartes partout sur le bord de la 17,\u00bb il a dit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lors de cette rencontre, les \u00e9lus ont toutefois not\u00e9 la pr\u00e9sence de panneaux publicitaires existants ayant obtenu des d\u00e9rogations semblables. En r\u00e9ponse directe \u00e0 ces pr\u00e9occupations, M. Simon Poirier-Lachance s\u2019est pr\u00e9sent\u00e9 en d\u00e9l\u00e9gation pour apporter des pr\u00e9cisions et des comparatifs concrets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un projet inspir\u00e9 de l\u2019affichage existant<\/strong><br>Dans sa pr\u00e9sentation aux \u00e9lus le 14 octobre dernier, M. Poirier-Lachance a expliqu\u00e9 que son terrain imposait des contraintes techniques particuli\u00e8res. Selon le requ\u00e9rant, une enseigne conforme aux normes maximales de hauteur (9 m\u00e8tres) se retrouverait cach\u00e9e par la culture de ma\u00efs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M. Poirier-Lachance sollicitait deux \u00e9carts majeurs aux normes habituelles pour concevoir son plan. Il demande un espacement r\u00e9duit de 35 m\u00e8tres de s\u00e9paration entre les affiches, alors que le r\u00e8glement exige normalement un minimum de 300 m\u00e8tres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De plus, sa proposition r\u00e9vis\u00e9e inclut une marge de recul de 2-3 m\u00e8tres de l\u2019emprise routi\u00e8re du chemin de comt\u00e9 17, comparativement aux 25 m\u00e8tres prescrits par la r\u00e9glementation municipale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le demandeur a indiqu\u00e9 s\u2019\u00eatre inspir\u00e9 de plusieurs installations similaires d\u00e9j\u00e0 en place dans le secteur, qui ont b\u00e9n\u00e9fici\u00e9 de d\u00e9rogations semblables, notamment celles des entreprises Louis-XVI Signs et Rockland Signs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Des positions divergentes<\/strong><br>Le directeur du d\u00e9veloppement communautaire, Julian Lenhart, a rappel\u00e9 que l\u2019administration municipale ne pouvait recommander l\u2019approbation du dossier.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon M. Lenhart, l\u2019emplacement du terrain en zone r\u00e9sidentielle et agricole, et l\u2019ampleur de la d\u00e9rogation n\u00e9cessaire vont \u00e0 l\u2019encontre de plusieurs r\u00e8glements municipaux et qu\u2019il revient au conseil d\u2019approuver une telle d\u00e9rogation. M. Lenhart a toutefois confirm\u00e9 que les services municipaux sont d\u00e9j\u00e0 engag\u00e9s dans une r\u00e9vision globale du r\u00e8glement sur les enseignes afin de moderniser ces param\u00e8tres.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019\u00e9lu Kyle Cyr a d\u00e9clar\u00e9 un conflit d\u2019int\u00e9r\u00eats p\u00e9cuniaires et les discussions ont d\u00e9but\u00e9 en comit\u00e9 pl\u00e9nier en son absence. Au sein de la table du conseil, les discussions visaient \u00e0 balancer les pr\u00e9occupations face au respect des r\u00e8glements existants, les risques \u00e0 la s\u00e9curit\u00e9 routi\u00e8re, la promotion des commerces locaux, et l\u2019\u00e9quit\u00e9 face aux approbations ant\u00e9rieures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La conseill\u00e8re Diane Choini\u00e8re a fait part de son inconfort quant \u00e0 la proximit\u00e9 imm\u00e9diate de la route et \u00e0 la r\u00e9p\u00e9tition des demandes d\u2019exception, plaidant pour un ajournement jusqu\u2019\u00e0 l\u2019adoption du nouveau r\u00e8glement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Mon inqui\u00e9tude c\u2019est que je pense que le r\u00e8glement n\u2019est pas r\u00e9aliste parce que toutes les demandes qui ont \u00e9t\u00e9 accept\u00e9es pr\u00e9sentement repr\u00e9sentent \u00e0 peu pr\u00e8s [&#8230;] 75% de r\u00e9duction de ce qui est exig\u00e9 [&#8230;] Il va falloir toujours traiter chaque demande autrement si le r\u00e8glement n\u2019est pas r\u00e9aliste \u00bb, affirme-t-elle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le conseiller St\u00e9phane Fournier a \u00e9galement vot\u00e9 contre, r\u00e9it\u00e9rant ses inqui\u00e9tudes quant \u00e0 la \u00ab pollution visuelle \u00bb, la cr\u00e9ation d\u2019un pr\u00e9c\u00e9dent pour les projets futurs et les r\u00e9visions imminentes aux r\u00e8glements municipaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De son c\u00f4t\u00e9, le maire Mario Zanth a d\u00e9fendu l\u2019importance de soutenir la visibilit\u00e9 des entreprises locales et mentionne que \u00ab le train a quitt\u00e9 la gare il y a bien longtemps \u00bb en soulignant les permissions similaires d\u00e9j\u00e0 accord\u00e9es dans le pass\u00e9 et qu\u2019un refus de cette demande pourrait \u00eatre jug\u00e9 in\u00e9quitable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les conseillers Stewart et Grimard ont partag\u00e9 des opinions semblables soulignant que le demandeur a suivi toutes les d\u00e9marches n\u00e9cessaires incluant des analyses comparatives des d\u00e9rogations pr\u00e9c\u00e9dentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le conseiller Lalonde a pour sa part partag\u00e9 ses pr\u00e9occupations face \u00e0 l\u2019ampleur r\u00e9cente des panneaux publicitaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab O\u00f9 voulons-nous aller avec \u00e7a ? Parce qu\u2019\u00e0 l\u2019heure actuelle, c\u2019est seulement la 17. Qu\u2019est-ce qui va arriver quand on va commencer \u00e0 recevoir des demandes sur Baseline, sur Landry, sur Russell Road [&#8230;] o\u00f9 est-ce que \u00e7a s\u2019arr\u00eate ?,\u00bb il a dit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un compromis avec moratoire<\/strong><br>Apr\u00e8s plusieurs rebondissements de proc\u00e9dure et des votes partag\u00e9s, le conseiller Marc Grimard a soumis un compromis avec une motion d\u2019approuver la demande de M. Poirier-Lachance, et geler l\u2019\u00e9tude de toute nouvelle demande semblable par l\u2019imposition d\u2019un moratoire imm\u00e9diat. Le conseil a finalement ent\u00e9rin\u00e9 \u00e0 la majorit\u00e9 la d\u00e9rogation demand\u00e9e pour le 7959, chemin de comt\u00e9 17, tout en adoptant un moratoire suspendant la r\u00e9ception de toute future demande de d\u00e9rogation d\u2019enseignes jusqu\u2019\u00e0 ce que la nouvelle politique municipale r\u00e9vis\u00e9e soit pr\u00e9sent\u00e9e et adopt\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les r\u00e8glements municipaux entourant l\u2019affichage publicitaire le long des routes de Clarence-Rockland ont fait l\u2019objet de vives discussions lors de la s\u00e9ance du conseil municipal, le 14 octobre dernier. Au c\u0153ur des discussions est une demande de d\u00e9rogation au r\u00e8glement des enseignes et panneaux publicitaires d\u00e9pos\u00e9e par Simon Poirier-Lachance afin d\u2019autoriser l\u2019installation de six panneaux [&hellip;]<\/p>\n","protected":false},"author":37,"featured_media":143798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-143797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"acf":[],"featured_media_global":{"id":137897,"title":{"rendered":"Town Hall"},"description":{"rendered":""},"caption":{"rendered":""},"alt_text":"","media_type":"image","mime_type":"image\/jpeg","media_details":{"width":540,"height":421,"file":"2026\/10\/Town-Hall.jpg","filesize":80848,"sizes":{"medium":{"file":"Town-Hall-300x234.jpg","width":300,"height":234,"mime-type":"image\/jpeg","filesize":17269},"thumbnail":{"file":"Town-Hall-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":6566},"Image Size 500x500":{"file":"Town-Hall-500x421.jpg","width":500,"height":421,"mime-type":"image\/jpeg","filesize":53496}},"image_meta":{"aperture":"0","credit":"","camera":"","caption":"","created_timestamp":"0","copyright":"","focal_length":"0","iso":"0","shutter_speed":"0","title":"","orientation":"0","keywords":[],"alt":""}},"source_url":"https:\/\/editionap.ca\/wp-content\/uploads\/sites\/3\/2026\/10\/Town-Hall.jpg"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Conseil municipal approuve l\u2019installation de nouveaux panneaux - Vision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionrockland.ca\/en\/actualites\/le-conseil-municipal-approuve-linstallation-de-nouveaux-panneaux\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Conseil municipal approuve l\u2019installation de nouveaux panneaux - Vision\" \/>\n<meta property=\"og:description\" content=\"Les r\u00e8glements municipaux entourant l\u2019affichage publicitaire le long des routes de Clarence-Rockland ont fait l\u2019objet de vives discussions lors de la s\u00e9ance du conseil municipal, le 14 octobre dernier. Au c\u0153ur des discussions est une demande de d\u00e9rogation au r\u00e8glement des enseignes et panneaux publicitaires d\u00e9pos\u00e9e par Simon Poirier-Lachance afin d\u2019autoriser l\u2019installation de six panneaux [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionrockland.ca\/en\/actualites\/le-conseil-municipal-approuve-linstallation-de-nouveaux-panneaux\/\" \/>\n<meta property=\"og:site_name\" content=\"Vision\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-22T17:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-22T17:00:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/editionap.ca\/wp-content\/uploads\/sites\/3\/2026\/10\/Town-Hall.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"421\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Benoit Castonguay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benoit Castonguay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/visionrockland.ca\\\/en\\\/actualites\\\/le-conseil-municipal-approuve-linstallation-de-nouveaux-panneaux\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionrockland.ca\\\/en\\\/actualites\\\/le-conseil-municipal-approuve-linstallation-de-nouveaux-panneaux\\\/\"},\"author\":{\"name\":\"Benoit Castonguay\",\"@id\":\"https:\\\/\\\/visionrockland.ca\\\/en\\\/#\\\/schema\\\/person\\\/807f5b3ded25befa2314e864696428c2\"},\"headline\":\"Le Conseil municipal approuve l\u2019installation de nouveaux panneaux\",\"datePublished\":\"2026-10-22T17:00:48+00:00\",\"dateModified\":\"2026-10-22T17:00:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionrockland.ca\\\/en\\\/actualites\\\/le-conseil-municipal-approuve-linstallation-de-nouveaux-panneaux\\\/\"},\"wordCount\":986,\"image\":{\"@id\":\"https:\\\/\\\/visionrockland.ca\\\/en\\\/actualites\\\/le-conseil-municipal-approuve-linstallation-de-nouveaux-panneaux\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/editionap.ca\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/10\\\/Town-Hall.jpg\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionrockland.ca\\\/en\\\/actualites\\\/le-conseil-municipal-approuve-linstallation-de-nouveaux-panneaux\\\/\",\"url\":\"https:\\\/\\\/visionrockland.ca\\\/en\\\/actualites\\\/le-conseil-municipal-approuve-linstallation-de-nouveaux-panneaux\\\/\",\"name\":\"Le Conseil municipal approuve l\u2019installation de nouveaux panneaux - 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